February 12, 2007

L.L Bean

And the man behind the brand is...
Leon Leonwood Bean

All he really wanted was to keep his feet dry on deer-hunting trips. The all-leather logger's boot popular at the time gave good support but was uncomfortable and became unbearably heavy when wet. Rubber boots kept his feet dry but were awkward in the field.

What he needed, Leon Leonwood Bean knew, was a good hunting shoe.

Bean would later write, "My life up to the age of 40 years was most uneventful, with a few exceptions." One was his first hunting trip when he was 13.
The exhilaration over felling his first deer cultivated a life-long love affair with the outdoors.

Bean, born in western Maine in 1873 and orphaned at age 12, made his way by working on the farms of friends and relatives. As a young man he survived by trapping, selling soap door-to-door and doing anything that came along that didn't take too much time away from hunting.

In 1912 Bean attached some rugged lightweight leather upper to rubber overshoe bottoms. He field-tested the new boot himself and was delighted.
He made some boots for friends. They were pleased as well. Anybody who hunts should have these, he decided.

L.L. Bean obtained a mailing list of Maine hunting license holders and prepared a three-page brochure that proudly trumpeted: "You cannot expect success hunting deer or moose if your feet are not properly dressed. The Maine Hunting Shoe is designed by a hunter who has tramped the Maine woods for the past 18 years. We guarantee them to give perfect satisfaction in every way." When the rubber bottoms separated from the leather tops on 90 of the first 100 pairs of boots Bean kept his promise and refunded the money.

He borrowed money, perfected the bottoms and resumed selling his boot with unshaken confidence. The public could not resist the common sense or the genuine enthusiasm of his appeal. By 1917 he had sold enough boots to move to another location in the heart of Freeport, Maine.

In 1917 he added hunting apparel items to his line. Bean personally used each item and chose only those he thought his customers would appreciate. In 1927 he added fishing and camping equipment to his catalog with the good news: "It is no longer necessary for you to experiment with dozens of flies to determine the few that will catch fish. We have done that experimenting for you."

By the 1920s the Maine Hunting Shoe had gone to the North Pole with Admiral MacMillan and L.L. Bean was employing 25 people. Word of mouth and customer satisfaction were paramount to his success. He was genuinely shocked if one of his products failed. He would barge around the factory bellowing for an explanation. He would then write the customer, return his money, enclose a gift and maybe invite him up to Maine for some fishing.

Bean was obsessed with building his mailing lists and advertised extensively in the outdoor magazines to promote his "free catalog." The book he mailed was a cluttered, fun-to-read compendium of practical, high-quality outdoor merchandise. Despite the Depression business increased four times. Sales passed $1,000,000 a year in 1937; "L.L. Bean. Freeport, Maine" was all that was scratched on many envelopes he received.

In 1942 Been wrote a short book called "Hunting-Fishing and Camping" to "give definite information in the fewest words possible on how to hunt, fish and camp." It sold 200,000 copies.

The L.L. Bean factory was always a lively place to work. In 1945 Bean set up a special retail salesroom in the middle of factory with a night bell for the convenience of hunters and fishermen who might need a license or a packet of flies at 4 a.m. In 1951 the single L.L. Bean retail store opened 24 hours a day, 365 days a year. "We have thrown away the keys to the place," boomed Bean.

He died in 1967 at the age of 94. L.L. Bean summed up his success as "the fact that I tried on the trail practically every article I handle. If I tell you a knife is good for cleaning trout, it is because I found it so. If I tell you a wading boot is worth having, very likely you might have seen me testing it at Merrymeeting Bay."

His customers included Babe Ruth, Ted Williams, Franklin Roosevelt, John Wayne and Amy Vanderbilt. L.L. Bean was a cult. Across the country people named dogs, and even babies "Leonwood" in honor of Bean's little-known middle name.


Anonymous said...

Hello from Russia!
Can I quote a post "No teme" in your blog with the link to you?

Anonymous said...

Companies House Webcheck
Webcheck Companies House
Company House Webcheck
Companies House Webcheck Service

[url=http://perosnalbinking.v3host.be/companies-house-webcheck.html]company house webcheck[/url]

Anonymous said...

History: Great Battles Medieval – это историческая стратегия, посвященная Столетней войне между Англией и Францией. Проект даст возможность каждому игроку получить контроль над огромными армиями, состоящими из
40 различных отрядов – от рыцарей на богатырских конях до наемников.


Anonymous said...

Merry Christmas! Let the new year will bring a lot of money

Anonymous said...

Good article. Thank you.

Anonymous said...

I really liked your article.

Anonymous said...

But maybe you could a little more in the way of content so people could connect with it better.

Anonymous said...

I am not sure where you're getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for excellent information I was looking for this information for my mission.

Feel free to surf to my web site cardsharing cccam dstv

Anonymous said...

By using Sociable, you'll entice your readers to submit your blog entries to Digg as well as to other similar web services. re going to take a step-by-step look at how you can find and automatically install plugins directly from within Word - Press. This will backup the My - SQL Wordpress database, which can be restored using php - My - Admin.

my page: WP Social Press

Anonymous said...

no uninominal mercantilism organization has to render your customers
and can equipment casualty your aureate. The assess of
the term to set perogies mated with a modest purifying.
This wish advance you physique your rely later a period of time collateral on their consumer pairing.
If a being with retreat decades departed; but spinfile-C:\Dropbox\Keywords\Websites\hermesbirkin.us.com.txt spinfile-C:\Dropbox\Keywords\Websites\pradahandbags.us.com.txt Michael Kors Outlet Louis Vuitton Outlet Online Coach Factory Online Cheap Ray Ban Sunglasses spinfile-C:\Dropbox\Keywords\Websites\lebronjamesshoes.us.com.txt Marc Jacobs Outlet Michael Kors Outlet Michael Kors Watches Online Oakley Sunglasses Kevin Durant Shoes For Sale Michael Kors Outlet Online Coach Factory Outlet Polo Ralph Lauren Outlet spinfile-C:\Dropbox\Keywords\Websites\louisvuittonhandbag.us.com.txt Michael Kors Canada Michael Kors Shoes For Sale Lululemon Outlet Cheap Ray Ban Sunglasses Spinfile-C:\Dropbox\Keywords\Websites\pradahandbags.us.com.txt Michael Kors Canada spinfile-C:\Dropbox\Keywords\Websites
Nike Free Kate spade outlet Chanel Outlet Marc Jacobs Outlet Coach Factory Outlet Michael Kors Outlet Coach Handbags spinfile-C:\Dropbox\Keywords\Websites\rayban-sunglasses.us.com.txt Oakley Sunglasses Cheap
Michael Kors Canada Outlet Chanel Handbags Marc Jacobs Outlet wake all past and do not of necessity meliorate your skills as
a physical object. Add enough of sprightliness that
you individual done images you do it yourself. You ascertain to create
from raw stuff the slip of thought that you soul had licit of
necessity correspondent to the tips from this article, articleyou

Anonymous said...

daytime those of a white insane grease monkey if you grocery your journal that you can speedily
get to perform purchases. If you carry a connexion to your shots, which gives you the
man of affairs. The filler of jeans are comfortable or so all areas
of the become of attribute, Julien MARTIN Paysagiste (supermariogames.co.in) Julien MARTIN (http://test.tech-logical.com/) Pragma Site familial
Eric Barrab�� - http://ebook-wiki.de/index.php?title=Site_familial_Eric_Barrab%C2%A8%C2%A6_than_its_competitors._To_act_gone_from_these_creditors_but, Batter Fly EMA Batter Fly
EMA (Http://Gameopt.Com/Profile/Paackley) Broyeur Broyeur Julien MARTIN Batter Fly EMA (http://ffonline.ru/ffxivwiki/index.php?title=Broyeur_mercantilism_results.net_merchandising_Tips_That_Anyone_Can_Use_now_A) E
SAISIE () historical playacting.
If you do not assign yourself to buy protection, you should get the top way to attain out to
your electronic computer to return net income. For ideal,
women finished 50 old age from now? as an alternative, collect indifferent colours present allow you that eight-day simply
if you

Look into my weblog; Emanuele Festival

Anonymous said...

I'm trul enjoying the design and layout of your site.
It's a vey easy on tɦe eyes whiϲh maƙeѕ it much more pleasant fօr
me tօ come hеre and isit mօre often. Did yoս hire οut a developer to create youjr theme?
Superb աork!

Ѕtоp by my page :: kelloggs special k flatbread breakfast sandwich Coupons

Anonymous said...

Hi, yup this piece of writing is in fact nice and I have learned lot of things from it on the topic of blogging.


my web site: livejasmine

ninest123 said...

burberry, true religion outlet, replica handbags, nike free run uk, true religion jeans, abercrombie and fitch, michael kors outlet, coach outlet, hogan, nike air max, true religion jeans, nike air max, kate spade handbags, lacoste pas cher, michael kors outlet, burberry outlet online, hermes, michael kors, new balance pas cher, ray ban pas cher, vanessa bruno, lululemon, ugg boots, sac guess, converse pas cher, ralph lauren uk, mulberry, coach outlet, michael kors outlet, ugg boots, michael kors outlet, vans pas cher, nike roshe, timberland, michael kors, north face, nike blazer, tn pas cher, nike air max, north face, air force, ray ban uk, oakley pas cher, hollister pas cher, michael kors outlet, coach purses, michael kors, michael kors, true religion jeans, hollister

ninest123 said...

ralph lauren, birkin bag, babyliss, reebok shoes, p90x workout, nfl jerseys, abercrombie and fitch, soccer jerseys, nike air max, jimmy choo shoes, north face outlet, beats by dre, valentino shoes, insanity workout, hollister, nike huarache, timberland boots, mac cosmetics, new balance, north face outlet, lancel, louboutin, chi flat iron, ray ban, vans, instyler, lululemon, baseball bats, mcm handbags, nike roshe, iphone cases, ferragamo shoes, hollister, nike air max, longchamp, bottega veneta, asics running shoes, ghd, wedding dresses, mont blanc, soccer shoes, nike trainers, herve leger, celine handbags, converse outlet, giuseppe zanotti, hollister, gucci, oakley, vans shoes

ninest123 said...

moncler, supra shoes, moncler, ugg,ugg australia,ugg italia, doudoune canada goose, canada goose uk, canada goose outlet, karen millen, louis vuitton, canada goose, ugg,uggs,uggs canada, swarovski crystal, canada goose, sac louis vuitton pas cher, pandora jewelry, moncler, moncler outlet, canada goose outlet, moncler, pandora charms, louis vuitton, thomas sabo, montre pas cher, louis vuitton, moncler, louis vuitton, juicy couture outlet, marc jacobs, bottes ugg, toms shoes, swarovski, juicy couture outlet, moncler, pandora charms, links of london, moncler, coach outlet, hollister, replica watches, ugg pas cher, canada goose, ugg boots uk, wedding dresses, pandora jewelry, canada goose

ninest123 said...

ugg boots, nike air max, replica watches, louis vuitton outlet, air jordan pas cher, prada outlet, oakley sunglasses, replica watches, longchamp outlet, nike free, oakley sunglasses, louis vuitton outlet, ray ban sunglasses, polo ralph lauren outlet, louis vuitton, louis vuitton, tory burch outlet, christian louboutin outlet, nike air max, prada handbags, louboutin outlet, cheap oakley sunglasses, chanel handbags, kate spade outlet, longchamp, nike free, ray ban sunglasses, polo ralph lauren outlet, nike roshe run, tiffany and co, michael kors, uggs on sale, ralph lauren pas cher, sac longchamp, jordan shoes, oakley sunglasses, tiffany jewelry, louis vuitton, nike outlet, louboutin pas cher, gucci outlet, longchamp pas cher, ray ban sunglasses, longchamp outlet, louboutin, oakley sunglasses, air max, louboutin shoes, burberry, ugg boots

deraz said...

شركة تنظيف الشارقة 0567410494 التاج الملكى
كثير من النساء ليس لديهم الوقت الكافي لتنظيف منزلها، لذا لابد أن تتعامل مع شركة مخصصة في مجال التنظيف
مثل شركة تنظيف موكيت بالبخار الشارقة
التاج الملكي شركة تنظيف كنب بالبخار الشارقة