Showing posts with label Shoe Brands. Show all posts
Showing posts with label Shoe Brands. Show all posts

February 10, 2007

Kinney

And the man behind the brand is...
George Kinney

For a man who had the burden of responsibility constantly thrust upon him in his personal life it is ironic that George Romanta Kinney made his fortune by abdicating responsibility. Kinney was one of America’s first franchisers - the managers of his stores made all day-to-day decisions while the “home office” was responsible only for purchasing.

Kinney was born to a Candor, New York merchant whose store failed shortly thereafter. His father died in 1875 when Kinney was nine. He raised money for the family working around town until the age of 17 when he left for the big city of Binghamton and a position with the Lester Shoe Company. In 1888 Kinney was promoted to manager of a store in Waverly, New York, providing enough of a stake to marry. But his wife died in childbirth in 1890 and the Lester Shoe Company went bankrupt.

Left alone to start over Kinney bought the failing Lester’s inventory for $1500. He opened another store in Waverly with one employee, cobbler Milner Kemp. He sold shoes to the entire family at discount prices, at a time when few retailers sold mens, womens, boys and girls shoes under one roof. Moreover Kinney hung his shoes on wallboards outside his shop and posted prices on the boards.

The innovations worked as Kinney was able to open a second store in Corning, New York within the year. By 1899 he was operating eight stores. Every new manager Kinney brought into the business was regarded as a partner. The partner invested in the store and ran the daily operations. Kinney retreated from the retail floor to the Woolworth Building in New York City where he concentrated on buying shoes and shoe factories.

George Kinney’s empire building was ended by his death in 1919 from complications stemming from a circulatory attack in 1907. At the time the 53-year old Kinney had more than four dozen shoe stores in 13 states.

Florsheim

And the man behind the brand is...
Sigmund Florsheim

Sigmund Florsheim sold shoes in Chicago from a shop he opened in Chicago in 1856. In 1892 his son Milton, then 24, founded the Florsheim Shoe Company. Florsheim turned out 150 pairs of shoes a year, each stamped with his name on every sole, one of the first shoes identified with a brand name. It was one of many innovations by Milton Florsheim in the shoe industry.

He began national advertising in The Saturday Evening Post, one of the first nationally advertised shoes. He introduced low-cut shoes for men which quickly became the standard for the well-dressed man. Florsheim pioneered retail stores for shoe manufacturers and his stores were the first to put all styles of shoes on display rather than have the salesman bring the merchandise out one style at a time for the customer to inspect.

Milton Florsheim was chairman of the board until his death in 1936.
Florsheim’s sons continued the business until selling out in 1953.

Endicott-Johnson

And the men behind the brand are...
Henry Endicott and George Johnson

The man who was destined to have one of the largest payrolls in America didn’t seem to be able to hold a job of his own. Henry Bradford Endicott left his father’s Dedham, Massachusetts farm in 1871 at the age of 18 for the big city. In Boston he got work in a plumber’s shop. Later he would allow that all he ever knew about the plumbing business was the extortionate prices one had to pay. When a state fair opened Endicott went there instead of the shop. He was fired.

His job at a hardware store lasted ten days because he didn’t like the way the customers were treated. Positions as an errand boy, porter and woolen goods clerk all came and went before the year was out. Then Henry Endicott wandered into the leather district.

This he liked. When he was 22 he used a legacy from his grandfather and a loan from his father, $2900 in all, to open his own leather supply business.
He prospered in this endeavor and in 1890 he bought into a distressed Lester Brothers Shoe Company in Binghamton, New York.

Endicott sold enough boots to turn a small profit but he was dissatisfied with his manager. A foreman applied for the job and stated confidently that he would work for nothing for one year if he did not show results. George F. Johnson would eventually become Endicott’s partner.

With Johnson handling the manufacturing and Endicott the finances the business grew rapidly. Endicott-Johnson became the first manufacturer to open its own company shoe stores. They built tanneries and achieved total integration of the shoe business.

They initiated an “Industrial Democracy” to manage their work force, which would grow to over 30,000 under their command. Companies towns of Endicott, West Endicott and Johnson City sprouted in southern New York to house workers. An Endicott-Johnson employee was given an opportunity to acquire neat, clean homes at cost and enjoyed recreational facilities, health care and libraries.
In an era of unrest Endicott-Johnson suffered not one strike. Endicott and Johnson initiated a profit-sharing scheme by which all profits went to the employees after 7% had been earned on the preferred stock and 10% on the common.

With the onset of World War I Endicott was recruited to assist the war effort on the homefront. He threw himself completely into the role, never once visiting his company office for the duration of the war. Endicott personally adjusted nearly 150 labor disputes to keep the American war machine rolling.

The effort seemed to sap the life out of him. He died in early 1920 at the age of 66. Johnson assumed the mantle of presidency for America’s leading shoe manufacturer. By the time Johnson stepped down in 1930 Endicott-Johnson had sold its one billionth shoe.

Converse

And the man behind the brand is...
Marquis Converse

It is a sad irony that the man whose name graces one of America’s greatest athletic shoes was, for much of his life, sickly. Marquis Converse was born in Lyme, New Hampshire in 1861. Infirmities stalled his early business career but he worked his way into a superintendent’s position in Boston’s Houghton & Dutton department store by his early twenties. The job was short-lived, however,
as sickness forced him to resign.

In 1887 Converse co-founded a rubber shoe agency but once again illnesses left him to weak to participate in the venture. This time he spent three years recovering. When Converse resumed his business activities it was as a salesman. In 1908, at nearly 50 years of age, Converse started his own firm again.

By 1910 the Converse Rubber Shoe Company in Malden, Massachusetts was producing 5500 rubber shoes a day. In 1917 Converse introduced the high-topped canvas All Star, America’s first basketball shoes. Charles “Chuck” Taylor was hired as one of sport’s earliest player endorsers. In the days before professional basketball Taylor starred for barnstorming teams across the country, playing and pushing his Converse shoes.

From his experiences on the court Taylor designed sturdier soles and increased ankle support and traction. In 1923 Taylor’s signature was sewn to an ankle patch. The highly recognizable shoe was adopted by the United States Olympic team in 1930. One year before he died in 1969 Chuck Taylor, a pioneer in sports marketing, was enshrined in the Naismith Memorial Basketball Hall of Fame.

Despite the success of the All Star business was as much a daily struggle for Marquis Converse as was his health. By 1929 his firm had slipped into receivership. Two years later he dropped dead on the streets of Boston from a fatal heart attack. He had improbably lived into his seventieth year but did not live to see the athletic shoe become a part of everyday fashion.