Stroh's

And the man behind the brand is...
Bernhard Stroh

In Kirn, Germany in the late 1700s a small brewery began operation. Six generations later the Stroh family is still brewing beer. In 1850 Bernhard Stroh, then 28, emigrated to the United States to start a brewery. He was headed for St. Louis but was much impressed by Detroit on the way. There he stayed.

Stroh was brewing a new Bohemian-style beer which had been developed at a municipal brewery in Pilsen, Bohemia only ten years earlier. Bernhard Stroh personally delivered his distinctive light lager beer which earned a niche in the Detroit region. Stroh purchased additional land to expand his brewery in 1865.

In 1870 Stroh named his brewery Lion’s Head, after the lion’s crest adopted from the Kyrburg Castle in Germany. The crest remains the company symbol today, however, the name of the brewery was changed to B. Stroh Brewery on the founder’s death as the next generation took over.