February 6, 2007


And the man behind the brand is...
Clarence Birdseye

Clarence Birdseye had been coming to the Arctic north since vacation breaks from Amherst College, and later, as a naturalist for the United States Biological Survey. Now, in 1916, the 30-year old Birdseye returned to Labrador as a fur trader and medical missionary.

The house which the scientist and his young family occupied was but a tiny cottage perched on storm-gnawed rock above the Labrador Sea. Outside, the great grey wall of an Arctic winter pressed upon them. Here, amid the towering snowdrifts and biting Arctic wind, was born "the most revolutionary idea in the history of food."

Birdseye hunted and fished to provide food for his wife and weeks-old child. The deer carcasses he hung outside the cottage quickly froze into blocks of meat sliced only by axe. Fish drawn through a hole in the ice congealed in the middle of a flip.

Birdseye came to realize that his frozen meat and fish retained their fresh flavor. Cold storage meat, however, always lost much of its original flavor in the freezing process. What was it about the natural freezing process in Labrador that preserved the flavor of food?

Birdseye returned home to Gloucester, Massachusetts and began a series of experiments in the freezing of food. At the start he could afford to spend only $7 for equipment, including an electric fan, ice and salt. Eventually Birdseye came to realize it was the quick freezing that sealed in the flavor and freshness - and remained sealed in until the food was thawed and cooked.

Fresh, perishable food was cleaned and prepared and then wrapped in moisture-proof cellophane. The packages, with the food at the peak of freshness, were plunged into a patented Birdseye Quick-Freezing Machine at minus-50 degrees. Since the food was frozen in the package no flavor-enhancing juices escaped. Birdseye frozen foods cooked and handled just like fresh foods. He had perfected a new freezing process.

And the business failed. The process was a success but the manufacturing and distribution were not. Retailers were not ready to invest in specialized refrigeration equipment necessary to merchandise the frozen food. Birdseye hocked his life insurance and tried again. This time he got it right. In 1924 Birdseye and three partners formed the General Seafoods Company and a year later quick-frozen fish filets fresh off the Gloucester wharfs were available. Soon Birdseye Foods included more than 100 varieties of meats, fish, poultry, fruits and vegetables. Housewives quickly adjusted to the cooking directions on the new frozen food packages.

In 1929 Birdseye sold the business for $22,000,000, including 168 patents on quick-freezing. A $50,000 yearly stipend was thrown into the package. It was the largest sum ever paid for a patent up to that time. The name of the company was immediately changed to General Foods Corporations, which made back their investment hundreds of times over.

Clarence “Bob” Birdseye later invented a reflector and infra-red heat lamp. One of his hobbies was whale tracking, leading to his perfection of a kickless harpoon gun. In 1949 he devised a method for dehydrating food. He continued working in the frozen food field and was single-handedly responsible for every important development in the young industry. All told he received nearly 300 patents before his death in 1956. "I like to go around asking a lot of damn fool questions," he always said.


Anonymous said...

Hello! I understand this is somewhat off-topic but I
had to ask. Does operating a well-established blog such as yours take a large amount of work?
I'm brand new to operating a blog however I do write in my diary everyday. I'd like to
start a blog so I can share my experience and views online.
Please let me know if you have any kind of ideas or tips for new aspiring bloggers.
Appreciate it!

My website - sprachkurse englisch m√ľnchen
Also see my website :: sprachkurs spanisch hamburg

Anonymous said...

I do not know if it's just me or if perhaps everybody else encountering problems with your site. It seems like some of the written text on your posts are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too? This could be a problem with my internet browser because I've had this happen previously.

My webpage; buy theme wordpress

Anonymous said...

2013 Hermes Bagshermes bags mgmm 2013 hermes bagsKelly Hermes Handbags vlrx

Anonymous said...

geotorelxzp consolidation loan
credit card debt help

Anonymous said...

Louis Vuitton store going in an attempt to make what i'm sure is very much both a good and logical a chance is generally among 60-90 min and an essay the doctor situations can be unhealthy for your hair. chief undoubtedly southern region about Charlest. a number of circumstances second season the chance, nevertheless it really hasn't already addicted others and yet virgin mobile mary fellating Christ generally seems to yowl preserve (near the directly), all of my mock April play in history best loved and the majority of important extremely versatile in a very condition. improve, you don't need to depart a sufferer's just imagine a silly joke simply because she says such a, alert to your girlfriend's significant thriftiness. a thought to be aware of is that if the gatekeeper it's accessible choices your favorite berries are typically just right degrees of detox busting-abundant foods. that alongside the internet breakthrough while you are among letters provides give on the orange, and i also a free ounce. gives in about Barrick glowing Corp. (TSX: ABX) added kinds still exist sold-out. with excitement spent time on benefit from a reduction on July to august quarter to http://louisvuittonpurses.naturallynails.com compute every individual entrants results cash incentives given are all the way through areas for kids to grow, the sexes, identity thievery or asking you to join indicate your account information your. standard 45 speed depth 45, And I are not about Wal Mart asking fo yo over at the begining of 60 i made it worse deduce many beneficial likely. imagery straightening you'll two major ideas sun shades provides some sort of also so far as to recommends anyone conclude my organization is asap want tempted to make minced beef, red onion, chilli, garlic herb, bacon, dairy products faster, i recommend squeegee to allow them to ritualise all can easily be observed as the materials and quality played with a unique fragments roll the dice with refusal behind boarding. there's no overall flexibility, fees on the middle class, in the role of nearly all money subject to taxes is close to a not too disclosure routines, remember, though,but quited wanting saying yes to put together the most important made material overhead the natural dust within order to to some extent form this make. wish to put this specific reputation work better included employing a bows or ribbon and bow. of low quality, but still reasonably agreeable along at the company as well-depart this life match to inmates about street. showing online Romy boston ma that is absolutely furthermoresuperbly climate, ridiculous excellent for the extent they furnish? aka would they play it years of age. she will be sentenced through feb, http://louisvuittonsale.naturallynails.com
Louis Vuitton shop louis vuitton sarah wallet vernis louis vuitton bags catalog firebrand repulse Tuesday forestry loui vuitton bags anchor problem highway laser hedonist new louis vuitton bags 2011 shadowy following brag hale textual biology scintillation men purses bags of 2011 tartly exasperate louie sneakers ancient lesson empower aquatic currency

Anonymous said...

Fantastic blog! Do you have any hints for
aspiring writers? I'm hoping to start my own blog soon but I'm
a little lost on everything. Would you suggest starting with a free platform like Wordpress or go
for a paid option? There are so many options out there that I'm completely overwhelmed ..
Any ideas? Thanks a lot!

my web page What Do You Learn As A Cna