February 10, 2007


And the man behind the brand is...
Guccio Gucci

In the 1970s the Gucci shop in New York City earned the title, bestowed by New York magazine, as “The Rudest Store in New York.” Gucci management was so “upset” by the customer abuse detailed within that the author was sent a $500 floral bouquet. After all, Guccio Gucci had cultivated snob appeal from the time he opened his first store in Florence, Italy in 1922.

Guccio was born in Florence in 1881 where his family managed a struggling straw hat factory. He had no intention of fighting his father’s battles and left for London at the turn of the century. Gucci found a job at the world famous Savoy Hotel where he was waiter to the rich and famous for three years. On the job Gucci paid studious attention to what the glamorous patrons wore and how they spent their money.

When World War I ended Gucci was ready to implement his ideas.
He learned the leather goods business with an Italian firm called Franzi and then opened Gucci’s. From the start Gucci specialized in the highest quality leather luggage and handbags, many of his designs based on what he had seen in the Savoy. Gucci bags traveled on the arms of international trendsetters who had stopped in Florence to view the city’s many art treasures.

Guccio Gucci created a linked GG symbol that resembled a jointed mouth bit for a horse and equine motifs became a Gucci trademark. The signature Gucci red and green stripe was borrowed from horse blankets. The Gucci trademark was internationally registered in 1953, launching an almost continuous barrage of lawsuits against Gucci knock-offs.

1953 was a landmark year for Gucci in other ways as well. Gucci opened its first New York store in a small nook in the Sherry Netherland Hotel, bringing the elegant Gucci moccasin and hand-stitched glove and other desirable luxury items to the United States. Americans would learn the name Gucci from movie stars like Elizabeth Taylor and Grace Kelly and Kim Novak who were some of Gucci’s best customers. But they would never get a chance to know Guccio Gucci; he passed away in 1953.


ninest123 said...

burberry, true religion outlet, replica handbags, nike free run uk, true religion jeans, abercrombie and fitch, michael kors outlet, coach outlet, hogan, nike air max, true religion jeans, nike air max, kate spade handbags, lacoste pas cher, michael kors outlet, burberry outlet online, hermes, michael kors, new balance pas cher, ray ban pas cher, vanessa bruno, lululemon, ugg boots, sac guess, converse pas cher, ralph lauren uk, mulberry, coach outlet, michael kors outlet, ugg boots, michael kors outlet, vans pas cher, nike roshe, timberland, michael kors, north face, nike blazer, tn pas cher, nike air max, north face, air force, ray ban uk, oakley pas cher, hollister pas cher, michael kors outlet, coach purses, michael kors, michael kors, true religion jeans, hollister

ninest123 said...

ralph lauren, birkin bag, babyliss, reebok shoes, p90x workout, nfl jerseys, abercrombie and fitch, soccer jerseys, nike air max, jimmy choo shoes, north face outlet, beats by dre, valentino shoes, insanity workout, hollister, nike huarache, timberland boots, mac cosmetics, new balance, north face outlet, lancel, louboutin, chi flat iron, ray ban, vans, instyler, lululemon, baseball bats, mcm handbags, nike roshe, iphone cases, ferragamo shoes, hollister, nike air max, longchamp, bottega veneta, asics running shoes, ghd, wedding dresses, mont blanc, soccer shoes, nike trainers, herve leger, celine handbags, converse outlet, giuseppe zanotti, hollister, gucci, oakley, vans shoes

ninest123 said...

moncler, supra shoes, moncler, ugg,ugg australia,ugg italia, doudoune canada goose, canada goose uk, canada goose outlet, karen millen, louis vuitton, canada goose, ugg,uggs,uggs canada, swarovski crystal, canada goose, sac louis vuitton pas cher, pandora jewelry, moncler, moncler outlet, canada goose outlet, moncler, pandora charms, louis vuitton, thomas sabo, montre pas cher, louis vuitton, moncler, louis vuitton, juicy couture outlet, marc jacobs, bottes ugg, toms shoes, swarovski, juicy couture outlet, moncler, pandora charms, links of london, moncler, coach outlet, hollister, replica watches, ugg pas cher, canada goose, ugg boots uk, wedding dresses, pandora jewelry, canada goose

ninest123 said...

ugg boots, nike air max, replica watches, louis vuitton outlet, air jordan pas cher, prada outlet, oakley sunglasses, replica watches, longchamp outlet, nike free, oakley sunglasses, louis vuitton outlet, ray ban sunglasses, polo ralph lauren outlet, louis vuitton, louis vuitton, tory burch outlet, christian louboutin outlet, nike air max, prada handbags, louboutin outlet, cheap oakley sunglasses, chanel handbags, kate spade outlet, longchamp, nike free, ray ban sunglasses, polo ralph lauren outlet, nike roshe run, tiffany and co, michael kors, uggs on sale, ralph lauren pas cher, sac longchamp, jordan shoes, oakley sunglasses, tiffany jewelry, louis vuitton, nike outlet, louboutin pas cher, gucci outlet, longchamp pas cher, ray ban sunglasses, longchamp outlet, louboutin, oakley sunglasses, air max, louboutin shoes, burberry, ugg boots