February 10, 2007


And the man behind the brand is...
Marquis Converse

It is a sad irony that the man whose name graces one of America’s greatest athletic shoes was, for much of his life, sickly. Marquis Converse was born in Lyme, New Hampshire in 1861. Infirmities stalled his early business career but he worked his way into a superintendent’s position in Boston’s Houghton & Dutton department store by his early twenties. The job was short-lived, however,
as sickness forced him to resign.

In 1887 Converse co-founded a rubber shoe agency but once again illnesses left him to weak to participate in the venture. This time he spent three years recovering. When Converse resumed his business activities it was as a salesman. In 1908, at nearly 50 years of age, Converse started his own firm again.

By 1910 the Converse Rubber Shoe Company in Malden, Massachusetts was producing 5500 rubber shoes a day. In 1917 Converse introduced the high-topped canvas All Star, America’s first basketball shoes. Charles “Chuck” Taylor was hired as one of sport’s earliest player endorsers. In the days before professional basketball Taylor starred for barnstorming teams across the country, playing and pushing his Converse shoes.

From his experiences on the court Taylor designed sturdier soles and increased ankle support and traction. In 1923 Taylor’s signature was sewn to an ankle patch. The highly recognizable shoe was adopted by the United States Olympic team in 1930. One year before he died in 1969 Chuck Taylor, a pioneer in sports marketing, was enshrined in the Naismith Memorial Basketball Hall of Fame.

Despite the success of the All Star business was as much a daily struggle for Marquis Converse as was his health. By 1929 his firm had slipped into receivership. Two years later he dropped dead on the streets of Boston from a fatal heart attack. He had improbably lived into his seventieth year but did not live to see the athletic shoe become a part of everyday fashion.


ninest123 said...

burberry, true religion outlet, replica handbags, nike free run uk, true religion jeans, abercrombie and fitch, michael kors outlet, coach outlet, hogan, nike air max, true religion jeans, nike air max, kate spade handbags, lacoste pas cher, michael kors outlet, burberry outlet online, hermes, michael kors, new balance pas cher, ray ban pas cher, vanessa bruno, lululemon, ugg boots, sac guess, converse pas cher, ralph lauren uk, mulberry, coach outlet, michael kors outlet, ugg boots, michael kors outlet, vans pas cher, nike roshe, timberland, michael kors, north face, nike blazer, tn pas cher, nike air max, north face, air force, ray ban uk, oakley pas cher, hollister pas cher, michael kors outlet, coach purses, michael kors, michael kors, true religion jeans, hollister

ninest123 said...

ralph lauren, birkin bag, babyliss, reebok shoes, p90x workout, nfl jerseys, abercrombie and fitch, soccer jerseys, nike air max, jimmy choo shoes, north face outlet, beats by dre, valentino shoes, insanity workout, hollister, nike huarache, timberland boots, mac cosmetics, new balance, north face outlet, lancel, louboutin, chi flat iron, ray ban, vans, instyler, lululemon, baseball bats, mcm handbags, nike roshe, iphone cases, ferragamo shoes, hollister, nike air max, longchamp, bottega veneta, asics running shoes, ghd, wedding dresses, mont blanc, soccer shoes, nike trainers, herve leger, celine handbags, converse outlet, giuseppe zanotti, hollister, gucci, oakley, vans shoes

ninest123 said...

moncler, supra shoes, moncler, ugg,ugg australia,ugg italia, doudoune canada goose, canada goose uk, canada goose outlet, karen millen, louis vuitton, canada goose, ugg,uggs,uggs canada, swarovski crystal, canada goose, sac louis vuitton pas cher, pandora jewelry, moncler, moncler outlet, canada goose outlet, moncler, pandora charms, louis vuitton, thomas sabo, montre pas cher, louis vuitton, moncler, louis vuitton, juicy couture outlet, marc jacobs, bottes ugg, toms shoes, swarovski, juicy couture outlet, moncler, pandora charms, links of london, moncler, coach outlet, hollister, replica watches, ugg pas cher, canada goose, ugg boots uk, wedding dresses, pandora jewelry, canada goose

ninest123 said...

ugg boots, nike air max, replica watches, louis vuitton outlet, air jordan pas cher, prada outlet, oakley sunglasses, replica watches, longchamp outlet, nike free, oakley sunglasses, louis vuitton outlet, ray ban sunglasses, polo ralph lauren outlet, louis vuitton, louis vuitton, tory burch outlet, christian louboutin outlet, nike air max, prada handbags, louboutin outlet, cheap oakley sunglasses, chanel handbags, kate spade outlet, longchamp, nike free, ray ban sunglasses, polo ralph lauren outlet, nike roshe run, tiffany and co, michael kors, uggs on sale, ralph lauren pas cher, sac longchamp, jordan shoes, oakley sunglasses, tiffany jewelry, louis vuitton, nike outlet, louboutin pas cher, gucci outlet, longchamp pas cher, ray ban sunglasses, longchamp outlet, louboutin, oakley sunglasses, air max, louboutin shoes, burberry, ugg boots