And the man behind the brand is...
Joseph Vlasic
It was Joseph Vlasic’s reputation as a milkman that made his name the best known name in pickles in America. Born in 1904, Vlasic acquired an inconsequential night milk run in Detroit while still in his teens. Within ten years he had built the business into Michigan’s largest wholesale milk company.
In 1937 a small Detroit picklemaker suggested that Vlasic carry his pickles. Vlasic agreed to sell the pickles on a small basis in Detroit’s Polish community under his own name. Vlasic even printed the jar labels in Polish. He never expected the pickle business to be any more than a minor sideline to his milk business.
Joseph Vlasic ended his involvement with his company in 1960, turning operations over to his son Robert. Under his leadership Vlasic went national, on the wings of a cartoon stork. As a small private firm Vlasic sold more pickles than food giants Heinz and Del Monte.
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Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s find out now.
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About Me
- Doug Gelbert
- The First State
- I am a writer/publisher of guidebooks for hiking with your dog. Once upon a time I wrote a book called SO WHO THE HECK WAS OSCAR MAYER with stories about people we know mostly only as brand names. I find the back stories interesting but I also like to re-visit these posts for their value as inspiring sagas. Time and time again you learn from these folks about the value of putting failure behind you and getting on with it.
Blog Archive
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2007
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Feb 07
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- Vlasic
- Van de Kamp's
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- Pillsbury
- Perdue
- Oscar Mayer
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- McIlhenny
- McCormick's
- Libby's
- Lea & Perrins
- Lay's
- Lance
- Kraft
- Kellogg's
- Keebler
- Jeno's
- Hormel
- Hellmann's
- Heinz
- Harry and David
- Gerber
- French's
- Fleishmann's
- Drake's
- Dole
- Chef Boyardee
- Campbell's
- Breyer's
- Borden
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Feb 07
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February
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Links of Interest
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