February 9, 2007


And the man behind the brand is...
Max Braun

In his apartment in Frankfurt, Germany in 1921 Max Braun began turning out small electronic components which bore his name. But while all of Braun’s creations disappeared anonymously into the assemblies of bigger machines he had a dream for a consumer product - an electric foil shaver.

Braun carried a prototype shaver with him constantly, making subtle alterations for years until he had a product which met even his demanding standards. Braun put his revolutionary electric foil shaver, the world’s first, on the market in 1949. It ushered in the popularity of electric shaving around the world.

Max Braun died unexpectedly in 1951, leaving the business to his sons, Arthur and Erwin. To the founder “form always followed function” and in 1955 when Dieter Rams came on board as chief designer he elevated the credo to an art form. Today more than 40 Eurostyle Braun appliances are maintained in the collection of New York’s Museum of Modern Art.

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